International Business Essay代写-国际商务创新的好处。本文是一篇留学生国际商务课程作业写作范文，主要内容是讲述创新必须以客户的现实需求和即将到来的大需求或改进的可能性为基础，或者创新不断倾向于停留在技术和理想水平，必须从误解中走出来。基础包括市场动力、市场效率。新认识在市场效率和内外部的有效体现。因此，Essay提出没有市场，无效的行为，不能归咎于创新”。创新必须与信息和市场意识进行有效沟通。创新有7个外部环境因素，才能找到需求，做出突破和创新。下面就一起来看一下这篇Business Essay写作范文的具体内容。
Innovation is important for international business 创新对国际商务很重要
Innovation must take the reality needs of customers and the possibility of the upcoming big demand or improve as the foundation, or innovation constantly tend to stay in the technology and the ideal level, must come out from the misunderstanding. The base includes the market impetus, market efficiency. Effective embodiment of the new cognition in the market efficiency and the internal and external. Therefore, there is no market, ineffective behavior, can not be attributed to innovation “. Innovation must be effectively communicated with information and market awareness. Innovation has 7 external environmental factors, so that to find the demand, make breakthrough and innovation.
1) Found: for example, the design of Sydney Opera House 发现：例如悉尼歌剧院的设计
2) “Gap between ideal and reality”: MP3 first appeared, music lovers commonly found insufficient memory, unable to meet their enthusiasm for the music, and it is not convenient to move from CD to MP3 format. Then jobs found the customer demand and the actual situation of the gap, we developed IPod, a large capacity, and have the advantages of more functions, and the ITunes platform, simplify the purchase music and then transfer to the MP3 process.“理想与现实的差距”：MP3最早出现时，音乐爱好者普遍发现记忆储存容量不足，无法满足他们对音乐的热情，而且从CD转为MP3格式也不方便。然后乔布斯发现了客户需求和实际情况的差距，我们开发了IPod，容量大，并且具有更多功能的优势，以及ITunes平台，简化了购买音乐，然后转移到MP3的流程。
3) Process is simplified to: such as not checked baggage check-in 流程简化为：如未托运行李托运
4) Within the industry market changes: changes in technology innovation or consumer tastes have great influence on the industry and market. Facebook, product Twitter is the advent of the Internet era. Examples of failure: Kodak, Nokia.行业内市场变化：技术创新或消费者口味的变化对行业和市场有很大影响。脸书、推特是互联网时代的来临。失败的例子：柯达、诺基亚。
5) The change of population structure: such as birth, will establish some related training institutions; aging tends to be serious, open to open some humane, sanatorium high level 人口结构的变化：如出生，会建立一些相关的培训机构；老龄化趋向严重，开放一些人文、疗养院水平较高
6) Change: such as consumers aware of the harm of nicotine, the electronic cigarette is emerging, as the times require. 变化：如消费者意识到尼古丁的危害，电子烟应运而生。
7) New technology found: R &D — solar water heater solar technology. 新技术发现：研发太阳能热水器太阳能技术。
Innovation is very important for the global economy, for Coca-Cola Co, to different regions corresponding to different customer groups, innovation has played a role of the market, recently in the Internet that, Coca-Cola Co, launched a new flavor beverage in Romania
创新对全球经济非常重要，对于可口可乐公司来说，到不同的地区对应不同的客户群体，创新起到了市场的作用，最近在互联网上，可口可乐公司在罗马尼亚推出了一种新的风味饮料
When it comes to innovation, it is necessary to mention Apple Corp, its slogan “think different” already win support among the people, that is IPod saved apple, before IPod Apple also because no new products enough good once on the brink of collapse. The iPod status is very important for Apple Corp, it can be said that changed the consumption of music market, redefine the music position, now has become a kind of symbol, and even can be used as the information age music generation, comparable to CD, in Europe and the United States, the itunes+ipod model was a huge commercial success. The recently launched iPhone, is also a great impact on the mobile phone market, has shaken the mobile phone Nokia King status, promote the popularity of smart mobile phone, for now China young people, using Apple’s mobile phone is a very cool. Apple’s innovation is the continuous, before doing iMac, people can’t imagine PC machine can be like this; before doing the iPod, people can not imagine a MP3 player can be like this; before doing the iTunes, people can’t imagine online music store is what appearance; before doing the MacBook, people can not imagine a notebook computer can be like this; before doing the iPhone, people can not imagine a mobile phone can have multi touch technology, can be easily combined with iPod, Internet, telephone the three core functions.
说到创新，就不得不提到苹果公司，其口号“另辟蹊径”已经赢得了民众的支持，那就是IPod拯救了苹果，而IPod之前的苹果也因为没有足够好的新产品一度濒临崩溃。iPod的地位对于苹果公司来说是非常重要的，可以说改变了音乐市场的消费，重新定义了音乐的地位，现在已经成为一种象征，甚至可以作为信息时代音乐的一代，媲美CD，在欧美，itunes+iPod的模式在商务上取得了巨大的成功。最近推出的iPhone，也对手机市场产生了很大的影响，动摇了诺基亚手机王的地位，推动了智能手机的普及，对于现在中国的年轻人来说，使用苹果手机是一件很酷的事情。苹果的创新是不断的，在做iMac之前，人们无法想象PC机会是这样；在做iPod之前，人们无法想象MP3播放器会是这样；在做iTunes之前，人们无法想象网上音乐商店是什么样子；在做MacBook之前，人们无法想象一台笔记本电脑会是这样；在做iPhone之前，人们无法想象一款手机可以拥有多点触控技术，可以轻松地与iPod、互联网、电话三大核心功能相结合。
Innovation of Apple Corp is not blindly, Apple Corp in 1997 is very critical moment to bring back Jobs. Jobs was the most important things to do, is to was in the R & D projects cut half, retaining only a few business. His principle is: Focus. Apple in 1996, is the Jobs regression, operating losses of more than $ 1 billion, while the period of Microsoft, you should know, is very strong, the promotion of Windows 95 when the advertising fee took out $ 500 million in market value, the launch of Windows 98 in 99 years, broke through the $ 500 billion. You know, now the apple at its peak, the market value is only just exceeded 500 billion. Microsoft in 10 years ago reached. When apple in the face of such Microsoft, Jobs to allow apple to stand up, must concentrate on can really put ideas into the Project sales of products. Over the years, apple computer, mobile phone, MP3, seemingly flat and so on all production, seems to be very complex, but each field only a product. The gold standard is 97 years Jobs to Apple’s success. Apple has been painful; certainly not recommit the same error. It is the enterprise gene, “It’s very easy to be different, but very difficult to be better.” – Jonathan Ive (Walter, 2011) in fact, if you really pay attention to apple, will find it every year to apply for the registration of patents for many, but most have not become the actual product. This shows that apple is not innovation, innovation is numerous, in the absence of objective environment allows a hot product, not just to liquidation, nature, the public will know nothing at all. Apple pays more attention to individual consumers, all innovation around the reality demand, looks a bit more practical.
苹果公司的创新并不是盲目的，1997年的苹果公司正是夺回乔布斯的关键时刻。就业是最重要的事情，就是要在研发项目上削减一半，只保留少数业务。他的原则是：专注。1996年的苹果公司，是乔布斯回归后，经营亏损超过10亿美元，而微软时期，要知道，非常强势，推广Windows95时广告费拿出了5亿美元的市值，推出Windows98 99年，突破了5000亿美元。要知道，现在苹果处于巅峰时期，市值才刚刚超过5000亿。微软在10年前就做到了。当苹果面对这样的微软时，乔布斯要让苹果站起来，必须集中精力才能真正把创意投入到该项目的产品销售中。这些年来，苹果电脑、手机、MP3，看似平平无奇的所有生产，看似很复杂，但每个领域都只是一个产品。金标准是97年乔布斯对苹果的成功。苹果一直很痛苦；当然不会再犯同样的错误。这是企业的基因，“很容易变得不同，但很难变得更好。”——Jonathan Ive 事实上，如果你真的关注苹果，就会发现它每年申请注册的专利很多，但大多数都没有成为实际产品。这说明苹果不是创新，创新是无数的，在没有客观环境允许的情况下，一个热门产品，不只是变现，自然，公众将一无所知。苹果更注重个人消费者，所有的创新都围绕着现实需求，看起来更实用一些。
After analyzing the Apple Corp as an example, the following from the global economy to illustrate the importance of innovation. This century 50’s end since the early 60’s, with the rapid development of computer industry, the world economy gradually from industrial economy to information economy transition began to appear in information products in international trade. After entering 90 age, modern information network technology is development make a spurt of progress, international trade into an information age, information has become one of the most important factors affecting the twenty-first Century international trade and development. Especially the naissance and rising of electronic commerce and Internet trade, leads to great changes to the operation of international trade. Through the global network of information flow between countries and regions in the world, promoting international trade development to the direction of information technology, but also opens up a new way for the sustainable development of international trade. Electronic Business is a new business model emerged in recent years in the global scope. In recent years, the rapid development of electronic commerce is the inevitable product of the market, financial, economic globalization trend. The use of Internet technology to enterprises, users, suppliers related to trade and business connection to the existing information technology system, completely changed the traditional operation mode and method, is a global information flow can be realized in the field of international trade form. Electronic commerce expanded international trade of space and places, shortens the distance and the time of international trade, simplifies the procedures and process of international trade, the international trade globalization, intelligent, paperless and facilitation, and realized the epoch-making profound changes. According to the China World Trade Center conference estimates, if the use of e-commerce in the global international trade, a year can bring about $1000 billion of revenue, along with the world economic globalization, the whole world import and export trade through electronic commerce will also gradually increase the proportion of. Electronic commerce is a new revolution in the field of international trade. Electronic commerce is the technical foundation of economic globalization, it broke through the countries and regions all kinds of barriers between, make international trade going, caused great changes in the world economy and trade.
以苹果公司为例进行分析后，下面从全球经济来说明创新的重要性。本世纪50年代末60年代初以来，随着计算机产业的快速发展，世界经济逐渐从工业经济向信息经济转型，信息产品开始出现在国际贸易中。进入90年代后，现代信息网络技术发展突飞猛进，国际贸易进入信息化时代，信息化已成为影响21世纪国际贸易与发展的最重要因素之一。特别是电子商务和互联网贸易的诞生和兴起，使国际贸易的运作发生了巨大的变化。通过全球网络实现世界各国和地区之间的信息流动，推动国际贸易朝着信息技术的方向发展，也为国际贸易的可持续发展开辟了新的途径。电子商务是近年来在全球范围内出现的一种新的商业模式。近年来，电子商务的快速发展是市场、金融、经济全球化趋势的必然产物。利用互联网技术将企业、用户、供应商的相关贸易和业务连接到现有的信息技术体系中，彻底改变了传统的运营模式和方法，是一种全球信息流可以在国际贸易领域实现的形式。电子商务拓展了国际贸易的空间和场所，缩短了国际贸易的距离和时间，简化了国际贸易程序和流程，实现了国际贸易全球化、智能化、无纸化和便利化，实现了划时代的深刻变革。据中国世界贸易中心会议估计，如果利用电子商务在全球国际贸易中，一年可带来约1000亿美元的收入，随着世界经济全球化，全世界通过电子商务进行进出口贸易的比重也将逐步提高。电子商务是国际贸易领域的一场新革命。电子商务是经济全球化的技术基础，它突破了国家和地区之间的各种壁垒，推动了国际贸易的发展，引起了世界经济和贸易的巨大变化。
First of all, great changes have taken place in the international trade market transactions, the emergence of the “virtual market”. E-commerce through online “virtual” information exchange, opened up a new open, multi-dimensional, three-dimensional space in the market, breaking the traditional market to a certain geographical existence as premise condition, the global information network to link together into a unified “big market”, promoted the formation of the global market in the world economy the. Factors of production flow of information brought capital, goods, technology and other global accelerated flow, promote the rapid development of the global “network economy”. Economic and trade ties and cooperation in countries that trade under the environment of network can be greatly enhanced.
首先，国际贸易市场交易发生了巨大变化，出现了“虚拟市场”。电子商务通过网上“虚拟”的信息交流，开辟了一个新的开放、多维、立体的市场空间，打破了传统市场以一定地理存在为前提条件，将全球信息网络链接成一个统一的“大市场”，促进了全球市场在世界经济中的形成。生产要素的信息流动带来了资本、商品、技术等全球加速流动，推动了全球“网络经济”的快速发展。各国的经贸联系与合作表明，在网络环境下的贸易可以大大加强。
Secondly, great changes have taken place in international trade management main body, the emergence of the “The Virtual Corporation”. The core technology of modern information and communication technology by individual companies have in their professional field, many companies are connected to the company community network, a company can’t bear market function, can be more effective in providing goods and services to the market. The new enterprise organization form does not have the contact force of all the company’s power in the capital, but due to undertake certain information collection processing and transfer function seems to have a certain entity. Strategic alliance of Multi-National Corporation is the main form of the “The Virtual Corporation”, find the resources and alliances through dynamic network combination of the open system, the realization of “virtual operation” to vary from minute to minute economic competition environment and consumer demand for personalized, diversified into development trend, bring about division of labor, complementary advantages, resource reuse, benefit sharing benefits to the Multi-National Corporation.
其次，国际贸易管理主体发生了巨大变化，出现了“虚拟企业”。现代信息通信技术的核心技术由单个公司在其专业领域拥有，许多公司都连接到公司的社区网络，一个公司无法承担市场功能，可以更有效地向市场提供商品和服务。新的企业组织形式在资本中不具有公司所有权力的联系力，但由于承担了一定的信息收集、处理和传递功能，似乎具有一定的实体性。跨国公司的战略联盟是“虚拟公司”的主要形式，通过开放系统的动态网络组合寻找资源和联盟，实现“虚拟经营”，以分分钟变化的经济竞争环境和消费者需求为个性化、多元化发展趋势，为跨国公司带来分工、优势互补、资源复用、利益共享的效益。
At present, the development speed of the network trade is speeding up, a huge potential of the emerging market began to form. Can foreknow, trade network in the future in twenty-first Century, will become the trade mode. The trade network objective basis, fundamentally speaking is the great revolution of science and technology development, economic relations between the globalization and integration. Network trade compared with the traditional trade way, basically have the following advantages: (1) the network trade will greatly reduce the transaction costs of both sides. Both parties through the network directly, without the intermediary trade participation, reduce intermediate links of the transaction; the parties involved in the transaction only pay the lower network communication and management costs can be obtained storage, exchange and processing information, save money, reduce cost; the Internet is a global network, in favor of both sides of the transaction to acquire “complete information” on the market, reduce the search cost, reduce transaction uncertainty; direct transmission of electronic documents on the Internet, which saves the production cost of paper documents, but also can shorten the invoice settlement time, accelerate capital turnover, save interest expense. (2) The network trade to improve work efficiency. The existing network technology to achieve the business user standard format (such as contract, bill of lading, invoice etc.) real-time transmission and exchange, the seller and the buyer can remain within doors on the Internet for ordering, negotiation, signing, customs clearance, inspection declaration, shipping, taxes, payment and settlement of the foreign trade business formalities directly, greatly reducing the transaction time, to the whole transaction is very fast and convenient, which led to the relevant departments of finance, customs, transportation, insurance, improve work efficiency. (3) The network trade is beneficial to the enhancement of enterprise competitive position. Companies and manufacturers can apply for registering a domain name, set up their own websites on the Internet, introduces the product, service and propaganda enterprise image by Webpage, expand enterprise well knownness, to open up overseas markets and improve the international competitiveness. In addition, the network trade without time, geographical restrictions, affected by natural conditions, can be “all-weather trade”, the products to the world, increasing trade opportunities, but also contribute to the timely, accurately grasp the market dynamics, closely with business relationships with customers, raise the market competitive position.
目前，网络贸易的发展速度正在加快，一个巨大潜力的新兴市场开始形成。可以预见，贸易网络在未来21世纪，将成为贸易模式。贸易网络的客观基础，从根本上讲是科技发展的伟大革命，经济关系的全球化与一体化。网络贸易与传统的贸易方式相比，基本上具有以下优势：（1）网络贸易将大大降低双方的交易成本。双方直接通过网络，无需中间人参与交易，减少中间环节的交易；交易各方只需支付较低的网络通信和管理成本，就可以获得存储、交换和处理信息，节省资金，降低成本；互联网是一个全球性的网络，有利于交易双方在市场上获取“完整信息”，降低搜索成本，减少交易的不确定性；在互联网上直接传输电子文档，既节省了纸质文档的生产成本，又可以缩短发票结算时间，加快资金周转，节省利息支出。（2） 网络交易提高工作效率。现有的网络技术实现了商务用户标准格式（如合同、提单、发票等）的实时传输和交换，买卖双方可以在互联网上保持足不出户的订购、谈判、签字、清关、报检、海运、税务、支付和结算等外贸商务手续，大大缩短了交易时间，对整个交易来说非常快捷方便，这就带动了金融、海关、交通、保险等相关部门的工作效率的提高。（3） 网络贸易有利于提高企业的竞争地位。企业和制造商可以申请注册域名，在互联网上建立自己的网站，通过网页介绍产品、服务和宣传企业形象，扩大企业知名度，开拓海外市场，提高国际竞争力。此外，网络贸易不受时间、地域限制，受自然条件影响，可以“全天候贸易”，产品走向世界，增加贸易机会，也有助于及时、准确掌握市场动态，密切与客户的业务关系，提高市场竞争地位。
So the innovation plays an important role in international business, a company want to better access to benefits, it should make innovation and preparation, the company’s products to meet the consumer’s experience as the main objective, to adapt to the international market trend in the operation of the company itself, the sales model to adapt to the development of science and technology, not the total maintains the inherent mode, do not make innovation, will soon be replaced by the new company.
References:参考文献
Drucker, P. F. (1985).The discipline of innovation.Harvard Business Review,63(3), 95-103
Walter,I.(2011).Steve Jobs: A Biography, Simon & Schuster
因此，Business Essay总结创新在国际业务中发挥着重要作用，一家公司要想更好地获得利益，就应该以创新和准备，以公司的产品满足消费者的体验为主要目标，在公司自身的经营中适应国际市场的趋势，以销售模式适应科技的发展，不全面保持固有模式，不进行创新，很快就会被新公司取代。本站提供各国各专业里学生Essay代写或Essay写作指导服务，如有需要可咨询本平台。