古巴革命时期的海报招贴设计(文献翻译)

发布时间:2012-02-15 09:34:57 论文编辑:文献英语翻译
文献翻译我们回顾1959年的古巴革命时期的海报招贴设计,在很大程度上影响了当代视觉传达设计的发展。当欧美,日本等国家的设计迅速发展的时候,一向与世界设计潮流似乎毫不相干的第三世界国家在20世纪60 70年代,也有了较大起色。地处拉丁美洲的古巴最具特色,成就卓著。


为了巩固新生政权并适应这种宣传的需要,政治宣传成为当时古巴政府思想文化领域的头等大事而政治宣传招贴成为重要的工具和手段。设计师们以多样的形式语言,创作出了丰富多彩的作品,而古巴由此也迅速的成为当时世界范畴内招贴设计方面的“大国”。


其中古巴招贴设计师Eduardo Munoz Bachs.以创作海报招贴设计著称。他的海报作品代表了古巴海报设计运动的最高点

他的作品极具个人风格 特别传神的是颜色的对比和幽默的表现 以及极其出色的象征主义表达手法  这样的设计手法打破了传统设计的规则 《动物凶猛,但是它会死》附图帝国主义的纸老虎形象的被小丑化得表现了出来。


在为古巴新闻纪录片十周年做的海报,如图
中场记版长出了双脚 拟人的表达 出古巴新闻纪录片走过了十年的岁月 。

此外,由于这一时期古巴的政治招贴设计基本上由政府下达设计任务,所以出现了很多优秀的匿名作品,如1969年的《电影广告》和《古巴反战政治宣传画》等,都显示出了相当成熟的技巧。

从这一时期的古巴招贴作品来看,主要具有以下特点:第一,招贴设计具有非常强烈的,通俗的视觉形象,具有战斗性,鼓励性,一般文字都非常少,有一些根本无需用文字说明。第二,古巴的招贴设计不仅受前苏联的设计风格影响较小,而且对于本国传统艺术也极少继承,相反,表现了对美国,瑞士,波兰设计风格和表现激发的吸纳。第三,由于经济和技术方面的制约,古巴许多招贴都以丝网印刷的方法印制,因而当时绝大多数的古巴招贴都具有平面化,简洁而色彩浓烈的特点。

正是这样的古巴招贴设计艺术影响并刺激了美国海报艺术家的创作,任何有一定冲击力的政治海报或多或少有意无意的受到亚非拉人民艺术联盟海报的影响,其中的很多图像被以正式或非正式的方式拷贝到美国的海报中。此外在各国间的海报艺术交流中也占有一定的地位。2007年 国际图形设计联合会(ICOGRADA)在古巴哈瓦那召开世界设计大会(Icograda World Design Congress),讨论关于当代文化交融与设计进化的观点  ,设计者来自世界各地 包括古巴。

现如今,各个国家的设计师都在不断探索自己民族的风格,来丰富自己的visual communication design works。设计家们打破各种常规,一方面注重招贴的信息传达功能,另一方面更加注重招贴的新颖创意和独特风格,他们将招贴视为人与人、人与物之间沟通媒介,并把情感融入到设计之中,使招贴拥有了更为虏获人心的力量。古巴海报设计对世界平面设计的影响,绝不单单对某几个国家而言,而是为整个世界平面设计带来了宝贵的财富。至今仍值得我们学习和借鉴 从中汲取养分来提高自己的平面设计修养。 我们正走向一个新的时代,我们关注现实,更寄希望于未来,相信视觉传达设计随着社会的进步会进入一个崭新的时代。
We review the 1959 Cuban revolution period, the poster poster design, greatly influences the development of the contemporary visual communication design. When America, Europe, Japan and other countries of the design of the rapid development, has always been and the world seems irrelevant design trend of the third world countries in 20 centuries 60 70 s, also have great improvement. Located in Latin America the most unique Cuba, outstanding achievement.



In order to support the new regime and adapt to the need of the propaganda, political propaganda became the cultural field, the Cuban government thought the priority of political posters become important tool and means. Designers in various forms of language, creation gives the rich and colorful works, and Cuba in the world was quickly become the poster design within the scope of "power".



One poster designer Eduardo Munoz Bachs Cuba. And to create the poster for the poster design. His poster works represent the Cuban poster design the highest point of the movement


His work strong style of god is of special color contrast and humorous performance and excellent symbolism of expression such design gimmick break the traditional rules of the design of the animal fierce, but it will die "the appended drawings imperialism is a paper tiger image of the small besmirches appears to come out.



In the tenth anniversary of the documentary for Cuba news do posters, as shown in the diagram

Midfielder remember the long version of the feet of personification express Cuba news for ten years documentary past years.


In addition, because of the period of Cuba's political poster design by the government to issue basically design task, so there are many excellent anonymous works, such as 1969's "the movie ads" and "Cuba anti-war political posters" and so on, have been shown to be quite mature skills.


From this period to Cuba to see the poster works, mainly has the following characteristics: first, poster design has very strong, popular in the visual image, has the militancy, encouraging, general text are very little, there are some need not use text. Second, Cuba's poster design not only by the former Soviet union smaller on design style, but also for their traditional art rarely inheritance, instead, performance on America, Switzerland, Poland design style and performance inspired absorption. Third, because of the economic and technical restriction, Cuba in many signs of printing screen printing method, and at that time most of the Cuban poster have made, concise and rich in color characteristics.


It is such a Cuban poster design art and stimulate the impact the creation of the poster artist, have certain wallop of any political posters or more or less have intention to not intentional of Latin American art by people's alliance the influence of posters, one of the many image in the formal or informal way to the United States in the poster copy. In addition in the poster art exchange between countries also taking a position. 2007 international year of graphic Design federation (ICOGRADA) held in Havana World Design conference (ICOGRADA World Design Congress), about contemporary cultural exchange and Design of the evolution of ideas, designers from all over the World including Cuba.


Nowadays, each country designers in national style continuously explore yourself, to enrich their visual communication design works. Then the designer break all sorts of conventional, on the one hand, pay attention to the poster message function, on the other hand, paying more attention to the poster of novel creative and unique style, they will poster as man and man, man and things communication between media, and the emotion into the design, make the poster had more when hezbollah the power of the heart. Cuba poster design to the world of graphic design influence, not only to a few countries, but for the whole world plane designed to bring the valuable wealth. Still worth learning and reference to learn nutrient to improve their plane design accomplishment. We headed to a new era, / we pay attention to reality, the more hope that future, believe in visual communication design along with the progress of the society will enter into a new era.

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