第一代写网提供留学生经济学作业写作ADVANCED BUSINESS ECONOMICS
(26158)
First Essay
Please answer the question below and submit your work to the Undergraduate Office no later thanWednesday 17 November 2010.The required length is 1500 words (plus or minus 10 per cent).This essay counts for 20 per cent of the final module mark.The main assessment criteria are set out in Section 8of the Module Handbook.
Detailed instructions for submission of the essay are given in Section 9 of the Handbook, and the penalties for over-long assignments are set out overleaf. Further information on these and other relevant matters is available in the HUBS Undergraduate Programme Handbook (available on the HUBS Undergraduate Office eBridgesite).
Title
The Office of Fair Trading has a duty under Section 22 of the Enterprise Act 2002 to make a reference to the Competition Commission where it believes that a merger situation has been created which “has resulted, or may be 代写留学生作业expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services”. For a merger of your choice which has been investigated by the Commission, answer the following two questions:
(a) In what ways does economic theory suggest that “a substantial lessening of competition” might result from a merger like the one under investigation? What would the likely consequences be?
(b) Does the final report into the merger and other relevant evidence published by the Competition Commission suggest that the possible effects on competition that you identified in part (a) are actually present in this particular merger? Why, or why not?
Notes for guidance
Textbooks will provide basic information on the relevant economic theory and the effects of mergers and acquisitions of the sort you are considering. You may want to consult industrial economics texts such as those on page 2 of the first reading list.
TheCompetition Commission website will give you access to its final report and previous interimdocuments for your chosen merger. The final report is often quite long, so you may wish to be selective in which parts you read in detail.
You may choose any recent merger you like, but here are two suggestions of suitable cases:
The acquisition of Julian Graves Limited by NBTY Europe Limited; reports available at http://www.1daixie.com/liuxueshengzuoye/The acquisitions by Stagecoach Group PLC of Eastbourne Buses Limited and Cavendish Motor Services Limited; reports available athttp://www.competition-commission.org.uk/inquiries/ref2009/stagecoach/index.htm.
Good answers will set out clearly, and draw upon, the particular features of the merger being examined, both in the theoretical part (a) and the applied part (b) of the question.
Steve Trotter
October 2010