Developing a Marketing Strategy发展的营销策略
营销策略是非常重要的,成功的事业发展的一个公司。这就是为什麽要选一个合适的对策,以期取得积极成果。
在我们的例子中,我选择了新开发的通用汽车作为一门应用有效的营销策略。事实上应该是说,为了选择最好的策略是必要的,以准确理解公司的目标,这些目标将面临在引入新产品。
自从GM是一个知名品牌的营销策略应着眼于促进产品在可能更为广阔的市场。在这方面,在各种策略,最有效的似乎是水平的整合。在所以的可能性中这个战略是最成功的人,因为它意味着推介新产品,如汽车的新开发的通用在许多市场。很明显,通用汽车公司已经拥有一个强大的依据这个战略的成功实施,因为它被广泛体现在世界上的许多国家,公司已经不仅仅是其植物在各个国家在世界,但市场发达的网上,使销售的新汽车很容易,但是自然的情况下宣传的产品。
因此对引进汽车的新通用汽车的地方提供不同的市场公司为代表的足够的汽车和组织一个有效的广告宣传活动,以促进新汽车在市场。最后,它将非常值得推介的进入新市场随着旧的。
参考书目:
1。霍金斯,德尔i,罗杰j .最好,肯尼斯答:兔子。消费者的行为:建筑市场营销策略,7th》,波士顿:麦克格劳希尔出版社,1998年。
2。Viardot,即高新技术企业成功的营销策略。纽约:新出版社,2001。
Marketing strategies are very important for successful business development of a company. This is why it is necessary to choose a proper strategy in order to achieve positive results.
In our case, I have chosen the new car developed by GM as a subject to apply an effective marketing strategy. In fact it should be said that in order to choose the best strategy it is necessary to properly understand the goals of the company and the goals it faces in introducing a new product.
Since GM is a well-known brand than the marketing strategy should aim at the promotion of the product in possibly wider markets. At this respect, among the varieties of strategies, the most effective seems to be the horizontal integration. In all probability this strategy would be the most successful since it implies the promotion and introduction of the new product, i.e. the new car developed by GM in many markets. It is obvious that GM has a strong basis for successful implementation of this strategy since it is widely represented in many countries of the world and the company has not only its plants in various countries throughout the world but the marketing well developed net as well that makes sells of the new car quite easy but naturally on the condition of the proper promotion of the product.
Consequently on introducing the new car GM has to provide different markets where the company is represented with sufficient amount of the cars and organize an effective advertising campaign in order to promote the new car in the markets. Finally it would be highly recommendable to enter new markets along with old ones.
Bibliography:
1. Hawkins,/ Del I., Roger J. Best, and Kenneth A. Coney. Consumer Behavior: Building Marketing Strategy, 7th ed., Boston: McGraw Hill, 1998.
2. Viardot, E. Successful Marketing Strategy for High-Tech Firms. New York: New Publishers, 2001.