英语市场调研报告范文mary Kay begins beauty that counts initiative.(Marketing News)
Household & Personal Products Industry
HPPI
34
ISSN: 0090-8878; Volume 45; Issue 6
英文
Copyright 2008 Gale Group Inc. All rights reserved.
Mary Kay Inc. has started Beauty That Counts, its global philanthropic effort that will harness the collective power of employees, independent sales force members and customers to change the lives of women and children around the world. The campaign will allocate 100% of its profits to causes focused on women and children, particularly in the areas of health and well-being. As part of the campaign, all profits from the sale of Mary Kay Creme lipstick in apple berry--one of its top-selling lipstick shades--will be donated to a worthwhile cause of each market's choosing. The campaign, which runs through Dec. 31, represents the first global philanthropic effort in the company's history. The suggested retail price of the lipstick, packaged in a custom gift bag, is $13. More info: www.marykay.com
英语市场调研报告范文MARY KAY GETS A MAKEOVER.
105 字
1999 年 3 月 4 日
Adnews Online
ADNOND
英文
(c) 1999 Bale Communications Inc.
Toronto-based Thursby:Lanyon has been named agency-of-record for Mary Kay Cosmetics Ltd. The cosmetics company, based in Mississauga, Ontario, is looking to expand its presence through public relations and marketing and communications in a broader range of media. Thursby won the account, last month, after a review involving several unnamed agencies. Thursby will collaborate on marketing strategy with Mary Kay and develop brand strategic planning and creative. PR will be handled by Thornley Fallis of Toronto, which has been awarded this component of the business in a strategic alliance with Thursby:Lanyon.
(c) Bale Communications Inc., 1999.英语市场调研报告范文